BUTTFACE | A Love Letter to the Skin You Sit On

So there I was—barely caffeinated, emotionally hungover, and two scrolls deep into a spiraling DMs-and-dating-apps bender—when I stumbled on Buttface. And no, this isn’t some ironic meme brand trolling the wellness industrial complex. This is clinical-grade skincare… for your ass. I was intrigued. Then I was obsessed.

It all started with a shower, a butt, and a question: “What are you doing?” Roger watched his then-partner absentmindedly cocktail facial serums and slather them across his cheeks (lower, not upper), and in that steamy, slightly absurd moment, a revolution was born. Because, spoiler: nobody makes skincare for the butt. And yet, everyone has one—and most of us are lowkey dealing with bumps, ingrowns, hyperpigmentation, or just straight-up shame around that whole zone.

Buttface isn’t here to whisper sweet nothings about glass skin or make your pores disappear in Photoshop. It’s here to tell the unretouched truth: your butt deserves better. So Roger built the brand he wished already existed—no BS, no airbrushing, just real skin, real science, and a protocol that delivers. check out our interview with Roger Ein.

What made you realize the world was finally ready for a skincare brand that unapologetically centers around the butt?

Honestly, I don’t know if the world was ready—but it was needed. That’s where it started: with my own experience. I didn’t have an obvious, go-to solution for real skin issues on my butt. And when I started talking about it with friends and my community, I realized how pervasive the problem was. We’re wrapping our butts in sweaty layers all day, sitting on them, putting them under pressure. If we treated our faces that way, we wouldn’t just wash them with a bar of soap and call it a day.

With so much of beauty still tangled in shame and censorship, was the decision to extend visibility on sites like Pornhub (in addition to the more traditional platforms) a marketing workaround—or a statement?

We’re up against real censorship that prevents us from even showing the parts of the body our skincare is made for. If the mainstream platforms won’t make room for us, we’ll make our own.

Advertising on adult sites isn’t about being sexual. It’s about telling the full story, without watering it down. We don’t have to censor how we show the skin or the care it deserves. And it’s a space where people are already looking at real, naked bodies. It’s intimate, it’s vulnerable—and it actually makes a lot of sense for a brand like Buttface.

How do you balance sexual empowerment and skincare education, especially in platforms that are usually seen as taboo?

We balance it by refusing to separate it. Sexual empowerment starts with owning your body—including the parts you were told to ignore. Our goal is to lead with science-backed skincare, because respecting your skin is powerful. It’s sexy in the truest sense: not performative, not censored, just confident. We’re not here to sexualize the butt. We’re here to care for it—and that care naturally builds confidence, intimacy and empowerment.

Skincare has long excluded parts of the body that don’t “sell” on shelves. Was Buttface always about more than just the butt—was it about reclaiming the forgotten skin story?

There are a lot of neglected parts of the body that don’t “sell”—the butt is just the loudest reminder. It’s the hardest-working skin on your body, and that’s where we’re starting. I want to do that one thing, and do it really well, with products that actually meet the real skincare needs of that area.

From there, of course, the vision expands. There are other forgotten parts of the body that deserve the same care and intention. But Buttface starts by taking the skin you sit on seriously, because no one else has.

Why do you think it took this long for anyone to give facial-grade butt care a chance—and what does that say about beauty norms?

Legacy beauty brands are built to minimize risk. They’re beholden to shareholders, to retail partners—they don’t have the freedom to focus on something as intimate, and as real, as butt care.

Buttface is different. We came out of the gate unapologetically focused on this, and because we didn’t take a dollar of outside investment, we don’t have anyone telling us to tone it down.

And honestly, shame sells. Beauty has always focused on what’s most visible and most profitable. Nobody wanted to talk about the parts we sit on. We’re not afraid to.

The Butt Resurfacer uses volcanic sand and fermented hyaluronic acid—how did you land on these ingredients for skin that’s typically thicker and tougher?

I knew we needed a strong physical exfoliant, not just a chemical one. That’s why we landed on volcanic sand. It’s super dense, really fine-grain, but still abrasive enough to give you a true resurfacing— like a microdermabrasion.

I also made the call early on to avoid harsh acids like salicylic or AHAs. A lot of our customers are going to resurface before sun exposure, and strong acids can make skin more photosensitive. So instead, we focused on physical exfoliation, and paired it with fermented hyaluronic acid to deeply hydrate and help repair the skin barrier afterward.

What makes facial-grade care for the butt different from traditional body scrubs or moisturizers?

It’s about designing for the biological reality of butt skin. It’s thicker, it deals with constant friction, compression, and sweat—and it needs more targeted support than a basic body scrub or moisturizer can offer.

Most body products are either too aggressive and damage the skin barrier, or too basic and don’t actually solve issues like roughness, breakouts, or sagging. Facial-grade care, on the other hand, is about strengthening the skin, supporting its repair functions and maintaining long-term health.

Buttface blends those two needs. We deliver enough strength to handle the real demands placed on the butt—but with the kind of hydration, repair, and precision you’d expect from facial skincare.

Given that you came out with the Buttface concept mid-shower and mid-romance, how does queerness and intimacy inform Buttface’s ethos and product development?

I didn’t come from beauty. My background was in industries like cannabis and outdoor gear—very straight, very male-dominated spaces. So to have Buttface come out of my queer experience felt incredibly empowering.

From the start, I knew I wanted to build a brand that was inclusive, that celebrated every body, every kind of intimacy, without shame. Queerness taught me there’s no one right way to be seen, touched, or cared for—and that philosophy is baked into Buttface. It’s skincare designed for real bodies, not for the male gaze.

There’s a certain boldness to calling the brand “Buttface.” What reactions did you get when you first floated the name—and how has it evolved into your brand identity?

People laugh when they first hear it. And honestly, that’s the point—it disarms you. It opens the door to real conversations about butt skincare, about real concerns that so many of us have but almost no one talks about.

I can’t tell you how many times a conversation started with someone thinking it was a joke—and ended with them admitting they could use it themselves.

Of course, the name is bold. It’s silly. It’s memorable. But the products themselves are dead serious. They took years to develop, with real intention and care. If the name draws you in, that’s great—but it’s the results that keep you here.

Three years is a long time to develop three products—what was your North Star during that process, and how did you know when they were ready?

The North Star was simple: It had to be something I would trust on my own skin every single day.

We didn’t cut corners. Every test, every tweak—it was about earning my own confidence first. And once I could stand behind it without hesitation, that’s when I knew we were ready.

You’re launching with a complete ritual—but what’s next? Do you envision a full-body line, or is the butt your forever muse?

The butt will always be our forever muse. I want to do one thing and do it really well—and for us, that’s serving this part of the body the way it deserves to be served.

But of course, there are other parts of ourselves that deserve the same care, the same attention, without shame or stigma. Where we go next—you’ll just have to stay tuned.

BUTTFACE

Written by BJ Panda Bear