During the Frieze Art Fair, Poiret held a cocktail during the opening VIP event. The Artisan crafted beauty brand reinvigorated the French fashion house’s legacy and namesake Paul Poiret with a collection of beauty standards that were presented in minimal designed packages and ultra lux cosmetics. Embracing the future of eco chic foliage the Poiret lounge intersected luxury cosmetics with a high dose of fine art.
The alchemy of art and Poiret was on display with the debut of Oui Grow a project by Laure Prouvost pushed the social initiative of embracing greenery in urban spaces deprived of vegetation. A futurist flower shop of sorts which invited guests to imagine a lush future encased in a cocoon of plants whilst surrounded by paintings exclusive to the installation. the project follows the greatly successful activation at London’s 2023 Frieze art fair.