PROJECT Las Vegas 2025: Menswear’s Global Stage

It was a sea of landmark brands showing off their wares along with contenders who were there to shine bright and make a mark on the Las Vegas Convention Center. Once again Sin City became the epicenter of men’s fashion when PROJECT Las Vegas opened its doors. Co-located with MAGIC Mens and SOURCING at MAGIC, the three-day show united designers, buyers, and tastemakers under massive roof. The event concentrated and showcased an expansive vision of  menswear’s future.

At its core, PROJECT Las Vegas is more than a trade fair, it is a cultural crossroads where style, commerce, and community converge. The show’s curatorial scope spans tailored activewear, contemporary streetwear, premium denim, grooming, and accessories, creating a marketplace that reflects the full spectrum of modern menswear. In tandem, its programming of panels, trend forecasts, and editorial showcases ensures that attendees leave with not just product, but perspective on where the industry is heading.

On the show floor, education proved just as vital as commerce. The Fashion 101 panel, “How to Build a Brand,” drew strong engagement as speakers unpacked the nuances of moving from digital visibility to real-world impact. Reserved friend Daniel Barton emphasized the role of strategic marketing in cultivating authenticity and long-term brand equity. His insights connected directly to his latest collaboration with India-based label Lost My Accent, a brand blending contemporary streetwear with a romanticized vision of Indian cultural references, filtered through a Wes Anderson like lens of nostalgic travel storytelling. The panel was moderated by Rolling Stone’s John Lonsdale, with Matty Moeck who was a vital voice in the conversation of brand expansion and Tariq Cherif who spoke on his experience growing the premier hip hop festival Rolling Loud.

Exhibitors benefit from PROJECT’s reach into a highly influential buyer audience. Previous editions drew over 9,700 attendees, with 75 percent holding purchasing authority and 35 percent attending for the first time. Buyers from more than 75 countries translate to unparalleled exposure and growth opportunities for participating brands. With tailored communities like PROJECT now, MAGIC Mens, and The Gathering, the show also makes it easy for buyers to navigate and for brands to find their most relevant stage.

Yet what sets PROJECT Las Vegas apart is its global positioning and progressive ethos. Conveniently staged near Las Vegas’ hotels and airport, the venue fosters both efficiency and the serendipity of chance encounters. The show has also taken a leading role in highlighting diversity, sustainability, and ethical sourcing, from gender-fluid collections to Black-owned and size-inclusive labels. This alignment of commerce and conscience secures PROJECT’s reputation as not just a marketplace, but a barometer for where menswear is headed next.