Live The Process
RawCotton
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- Courtesy Live The Process.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
Luxury activewear label Live The Process marked the debut of its RawCotton collection with an intimate Los Angeles gathering that drew a tightly curated mix of creatives, stylists, artists, and names spanning fashion and entertainment. Framed as an immersive expression of the brand’s evolving philosophy, the evening explored the intersection of movement, materiality, and sensory experience through a series of carefully orchestrated activations.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
Guests moved through experiential installations designed to mirror the ethos of the collection, balancing restraint with tactility and performance. A meditative sound bath opened the night, setting a contemplative tone before interpretive dancers moved fluidly through the space in performances that reflected RawCotton’s emphasis on form, structure, and motion. Music anchored the atmosphere throughout the evening, with DJ sets from Tyger, SEES00000, and Philou Celaries, alongside a live performance by Chiara Parravicini.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
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- Courtesy Live The Process.
Positioned as an extension of the brand’s ongoing dialogue around wellness and intentional design, RawCotton reinforces Live The Process’ commitment to tactile luxury and elevated essentials. “We wanted to understand if performance could be achieved through structure alone using only the fiber itself,” said Jared Vere, CEO of Live The Process. “That meant rethinking every stage from yarn to construction, so what you wear is both understood and intentional.”
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- Courtesy Live The Process.
