
- Boys. Photographed by Kathlyn Almeida
Studio City swapped palm trees for tumbleweeds on Saturday night as Ariat, one of the world’s leading cowboy brands, officially opened the doors to its brand-new flagship store. The Western-inspired bash drew a crowd of over 300 eager fans lined up before the doors even swung open, all waiting for a first look at the brand’s denim, boots, and rugged-luxe apparel.
- Zane Phillips. Photographed by Kathlyn Almeida
- Photographed by Kathlyn Almeida
Actor Andrew Matarazzo played host for the evening, welcoming a glittering guest list of friends and stars who came to toast the occasion in true cowboy style. Inside, the space brimmed with Ariat’s signature staples—endless rows of cowboy boots, perfectly faded denim, and western-styled pieces begging for a night out under the neon glow.
The party was part retail experience, part rodeo dreamscape. Guests could try their hand at Ariat’s custom hat bar, add personal flair with leather painting and branding stations, and of course, shop the racks. To keep the spirits high,Luna Nueva and VYBES poured the evening’s drinks, setting the perfect western mood.
- Gavin Leatherwood and Andrew Matarazzo. Photographed by Kathlyn Almeida
- Photographed by Kathlyn Almeida
Notable names like Adelaide Kane, Gavin Leatherwood, Michael Cimino, Spencer Neville, Zane Phillips, Cameron Porras, Orlando Pineda, Garrett Wareing, and Lizzy Greene, joined in the celebration, making the night feel like a Hollywood-meets-honky-tonk crossover episode.
- Zane Phillips and Andrew Matarazzo. Photographed by Kathlyn Almeida
- Photographed by Kathlyn Almeida