Reserved is an independent, boutique periodical featuring the most luxurious in fashion imagery in addition to all-around interesting content. All of our content is original and we are happy to say that we are a peer of none in our uniqueness and excited to work with you!
If the new Reserved was a man, he’d be the guy that the smart girls adored. He wouldn’t be a bad boy, that’s a bore - or too sweet either. He’d occasionally be hard to reach because he turned off his phone! Seriously, so his dog wouldn’t be distracted while sniffing for truffles in Central Park. If Reserved was a woman, she’d be the poster girl for “sprezzatura,” the elusive, and illusive, art of sailing through life without any apparent effort. All the boys want her – but they can’t say exactly why. Silly boys. We know people like these. They’re invariably the most interesting people in the room. The pull of their personal gravity is powerful. They most always have something original to say. They listen well and even though their bullshit radar is honed, focused and military grade – they are kind. Real empathy is very attractive. We love being around these people. Reserved: the magazine for some people. The ether, once an elegant, shall we say, ethereal space is now jammed with less than high-quality content at best. At its worst…we’ll leave that subject alone. So, we’re going to do something about it. Think of us as a digital Algonquin Round Table, a gathering place for the brilliant, neurotic, driven, neurotic, interesting, and of course, neurotic – but in a funny interesting way. Our approach is just atypical, quirky and smart enough to cause a stir in the industry. Boutique in nature, Reserved caters to the needs of those interested in an unconventional source for creative awareness featuring diverse talent from every corner of the globe. We dig people with a lot of bandwidth. Our aim is to disseminate quality content on anything and everything else that we and our readers fancy, that’s just the baseline. Our kryptonite is boredom. We stand alert, scanning the horizon for creatives looking to collaborate, contribute and share their work, be it visual, literary, gastronomical, or musical. But it better be interesting!
Jules Wood is a British born freelance stylist who has lived and worked in Tokyo, Hong Kong and New York.
Upon graduation from art school, her desire to travel landed her in Tokyo, where she worked with Japanese pop stars such as Hikaru Utada and Fay Ray amongst others. After four years in Japan, she returned to London where she assisted Vivienne Westwood and Yohji Yamamoto in their boutiques and dressed celebrities such as Sir Elton John, Alexander McQueen, Charles Saatchi and Neil Tennant.
After her stint back in London, she was sent to Hong Kong to be Fashion Editor at B International Magazine. After two years in Hong Kong, New York called. Her time was split between advertising jobs with Orbit, Sol Beer, Heineken, Romeo + Juliet, Nintendo, Johnson & Johnson, Philip Kingsley, D Fuse and being a fashion stylist for magazines such as Schon, Elle, Tatler, Marie Claire, Nylon, Paper, Zoo, Galore, Client, Carbon Copy and Beauty Rebel.
In 2011, Jules Wood was invited to be the New York Fashion Editor of Client Magazine and Beauty Rebel and in 2014, Jules was appointed as Fashion Editor and later partner for critically acclaimed Reserved Magazine. Jules is a specialist for e-comm mass merchants, consulting for FarFetch as well styling for Amazon Fashion.
Wood now spends the lionshare of her time in Los Angeles where a vast array of celebrities and super models depend on her eye. Her clients include Helena Christensen, Franz Ferdinand, Rose McGowan, Lou Reed, Lizzie Jaggar, Theodore Richards, Caroline Vreeland, Alex Pettyfer, Shia LaBeouf, Laura Poitras, Alysia Reiner, Brooke Shields, Steven Yeun & Jane Levy.
Helena Christensen is one of the original super models and a celebrated fashion and art photographer. Born in Copenhagen to a Peruvian mother and Danish father, Helena has risen to global fame, gracing the covers of Vogue, Elle, Harper’s Bazaar and W since the early 90’s.
Simultaneously Christensen has been serving as a founding partner and creative director of Nylon Magazine, launching the concept store Butik in New York City and created best selling designs with Habitat London. She is a creative director of the perfume company Strangelove and she travels the world with the UNHCR as a writer and photographer to document the hardships of refugees and displaced persons.
Her photography has been published extensively in art and design magazines and is frequently showcased in galleries from Europe to the US.
Francesca has dedicated her career to integrated public relations and marketing strategies across social and experiential platforms. She began her career as an international fashion model, representing lifestyle brands through fashion media platforms. As her popularity grew in social media, she parlayed her social platform expertise into consultancies with trend-setting lifestyle brands which evolved into management roles for product launches and retail partnerships.
Leading the charge for world renowned perfumer Givaudan, Francesca ran collaborations with Philip Lim, Jeremy Scott and Henrik Vibskov for the launch of the Sixth Sense Series II collection, forging an exclusive product placement at Galeries Lafayette. She similarly managed marketing and sales for the launch of the Gary Graham collection, landing an exclusive retail program with Barneys New York. She has also spearheaded retail partnerships and social media campaigns for Reserved Magazine, Brandsway Creative, Nouveau PR, Vogue Japan and many others.
An experiential enthusiast on trend with the environmental movement, she produced the first widely publicized Green Show in New York’s SoHo neighborhood. She also served as producer of the spatially augmented projection mapping for the Council of Fashion Designers of America (CFDA) Awards.
Francesca has led public relations for a variety of charities, including Natalia Vodianova’s Naked Heart Foundation event, co-hosted by Diane Von Furstenberg. She is currently an ambassador and board member of the Global Connections for Women Foundation which is endorsed by the United Nations and recognized on the Forbes “30 Under 30” list. She is deeply thrilled to bring her passions for philanthropy and partnerships as business relations director
Born and raised in the countryside of Denmark, Camilla Stærk studied fashion and textiles at Ravensbourne College in London.
The sophisticated, dark romance of her women’s and men’s ready-to-wear, accessories and interiors have earned her the British Fashion Council’s Newgen Award, collaborations with top fashion brands and hotels, multimedia solo art exhibitions and dedicated collectors from London to Tokyo to the Americas.
She lives on Bond Street, New York City.
“AS A WHOLE, HER WORK EPITOMIZES A
POWERFUL, CONTINUALLY EVOLVING
EXPRESSION OF MODERN NOIR: HER
DESIGNS ARE CLEAN, MINIMAL,
SHARP & GLAMOROUS”
— ROLLING STONE